Kloti
The Kloti blog
Notes from building an AI visual studio. Real numbers, real trade-offs.
Craft
Why your product poster looks unfinished, and the small parts that close the gap
The gap between a first attempt and professional design work is rarely the photograph or the headline. It is the graphic furniture: badges, keylines, rules, pills, fine print. What to add, why each one works, and when to leave them all out.
/8 min read
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Selling
Which image goes where, and why one square loses on three surfaces
Square, portrait, vertical and landscape each serve a different place. What the app's own interface eats, the thumbnail test, safe areas, why the shot that wins in a feed loses on a listing page, and how much text survives at each size.
/8 min read
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Craft
Nobody can tell how big it is
Scale ambiguity is one of the most common conversion killers in small brand product imagery, and it is worst in the categories that most need a beautiful photo. Three fixes in order of how well they work, plus what it looks like per category.
/8 min read
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Craft
Why AI product photos look fake, and how to spot each tell
Eight specific failure modes in generated product imagery, what causes each one at the model level, and what to do instead. Including one in our own showcase that we have not fixed.
/9 min read
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Economics
What a product shoot actually costs a small brand
The market range for freelance product photography, the calendar it eats, how many attempts each path really needs, and the three costs that do not disappear when you generate instead.
/7 min read