Kloti blog
Photography
10 posts from the Kloti blog filed under Photography.
Photography
Why your white background came out grey
Your camera meters for middle grey, so a mostly white frame gets darkened until it is. What that means in practice, and how to fix it with a phone and a window.
/6 min read
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Photography
What photos do you need to sell one product
Six pictures that answer six different buyer questions, taken today on your phone, with the job each shot does and exactly what to change between them.
/7 min read
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Photography
How to get six different backgrounds from one product photo
One photograph becomes six pictures when you change the place rather than the backdrop, and keep the light pointing the same way in every one.
/6 min read
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Photography
How to photograph clothes without a model
Flat lay, hanger, mannequin or a cropped friend: what each one shows, what it hides, and how to get the colour right with a window, a phone and an iron.
/7 min read
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Photography
How to photograph candles, and how to photograph a smell
Glass reflects your room, wax reads grey, and a flame is a different exposure from the jar it sits in. Working setups for candles, melts and diffusers.
/7 min read
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Photography
What to write in an AI image prompt for your product
The five things a scene is actually made of, the words for each one, and two weak product descriptions rewritten line by line into strong ones.
/7 min read
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Photography
Shooting a menu that keeps changing
A cafe menu moves every quarter, so the photography has to be a repeatable set-up rather than a shoot. How to build one, why hot and cold drinks want opposite light, the working window before foam collapses, and why photographing every item makes the board worse.
/7 min read
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Photography
A ring is a mirror, which is why even lighting ruins the photo
Polished metal has almost no colour of its own. Photograph silver and you are photographing the room, so the usual advice to eliminate shadows removes the one thing that makes metal look like metal. What to build instead, why stones want the opposite, and why the ground colour is a lighting decision.
/8 min read
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Photography
A house look for work that is never the same twice
Florists and one-off makers cannot build a consistent catalogue out of the product, because the product is gone by Thursday. Fix the set instead. Plus the value rule that decides every flower photograph, and the occasions where the whole register changes.
/7 min read
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Photography
Why AI product photos look fake, and how to spot each tell
Eight specific failure modes in generated product imagery, what causes each one at the model level, and what to do instead. Including one in our own cover image that we have not fixed.
/9 min read