How Kloti works

You give it what you already have. It decides what the post should be, writes every slide, and lays them out. This page is the whole of that, in order, including the parts we do not describe.

1. You bring what you have

A link to your website if you have one, a few lines about what you do, and photographs if you have any. None of it is required and the photographs least of all. A great many carousels here are made entirely of words and colour, which is the normal case rather than the fallback: most people who need to post have no photograph worth posting, and waiting until they do is how nothing gets posted.

If you give a website link, Kloti reads the page the way a person would, to learn what you do and how you say it. It reads ordinary websites and not social media.

2. It decides what the post should be

This is the part that matters and the part almost nobody else does. Anyone can make a picture. The hard question is what to make: what this week's post should be about, what shape it should take, and which of those is worth your one good idea.

So Kloti proposes a handful of directions from what you gave it, in plain words, and you pick one. You can also type your own. Either way you are choosing between things that already exist rather than facing an empty box, which is the difference between a decision and a blank evening.

3. It chooses the look, or you do

You do not have to know what a good design looks like. Answer three short questions and Kloti picks the look from the answers. If you would rather choose, you can, and the choice is one screen. Not knowing which look suits you is the reason this product exists, so being asked to know is not the price of using it.

4. It writes the slides

Eight to fourteen slides, sized at 1080 by 1440, with the words already on them, and a caption to post it with. The words are the product. The first slide has to earn the second, the middle has to reveal rather than announce, and one slide has to be worth keeping on its own, because that is what a save is.

Nothing important sits where a feed will crop it. That sounds like a detail and it is the difference between a post that reads and a post with its best line cut off.

5. Nothing is baked into the picture

Every word stays a layer over the design, always. It is never flattened into the image. That is why a typo is an edit rather than a regeneration, and it is the single most load-bearing decision in how Kloti is built. Tools that render words into pixels cannot give them back, so changing one word means making the whole thing again and getting something different.

What we do not describe, and why

How Kloti decides which direction is worth proposing, how it chooses a look from three answers, and how a set of designed systems stays a designed system while being written fresh every time: those are ours, and they are most of the work. We will not walk through them here, in the same way a kitchen does not print its recipes on the menu.

What we will always tell you is what Kloti actually does, what it will not do, and when something is a decision rather than a certainty. Being vague about the method is fair. Being vague about the product is not.

What it does not do

• It does not invent facts about you. If it does not know how long you have done this or how many you have made, it does not put a number on a slide. A specific claim that turns out to be false is worse than a general one that is true, and it goes out under your name rather than ours.
• It does not post for you yet. You download the slides and the caption and post them yourself. Posting on your behalf, from an account you connect, is where this is going and it is not here.
• It does not make video or reels. Carousels, and that is the whole list.
• It does not need a photograph. Any you give it are used, and used properly rather than repeated. None is required.

If it comes back wrong

Change a slide and only that slide changes. Give it more to work from and it writes from more: the shortest route to a better carousel is almost always a better answer to what you do, not a longer prompt. And if something is broken, write to us and a person reads it.