About Kloti

The problem it solves is the words, not the pictures

Most people who need to post are not short of a camera. They are short of a first line. They open the app on a Sunday night, look at an empty caption box, and close it again. Three weeks go by and nothing has gone out.

Anybody can make a picture now. Almost nobody writes the eleven slides. So that is the half Kloti does: it decides what the post should say, in what order, and puts the words on the slides for you.

Who it is for

Anybody who has to post and does not know what to say. A plumber, a physiotherapist, a tutor, a cafe, a charity, a consultant, a photographer, somebody with a newsletter and an opinion.

People with something to sell are one kind of user, not the only kind. Nothing here asks you what you sell, because a question like that tells a plumber the tool was not built for them. It asks what you do.

What you get

A set of eight to fourteen slides at 1080 by 1440, with the words already written on them, and the caption to post it with. Not a template to fill in. Not a picture with space left for a headline. The finished thing, worded, in an order somebody can read.

If a sentence is not right, you change that sentence. The words are a layer over the design, never baked into the picture, so fixing one line is fixing one line rather than starting again.

You do not need a photograph

Several of the designs are made of words and colour and nothing else, and they are among the strongest things the product makes. A photograph is an enhancement, never an entry fee. Give it one and it will be used properly, on the slides it actually improves, rather than repeated across four in a row.

How it works

• Tell it what you do. A link to your website is enough, and a name and a line about your work is also enough.
• It reads what you gave it. If you gave a website, it reads that site: what it says it is, what it offers, the colours and typefaces it uses.
• It suggests five things you could post about, drawn from your own material rather than from a list of generic prompts.
• You pick one, or ask it to choose the look for you, and it writes the slides and the caption.
• You read it, change any line you want, and download the slides.

What it deliberately does not do

No video, no reels, no animation, no posters, no print. Kloti makes carousels. A tool that does six things badly is worse than one that does a single thing properly, and the single thing here is the hardest one: knowing what to say.

It also does not hand you an empty prompt box and ask you to describe what you want. That box is the reason this product exists.

Where it came from

Kloti began as a way to turn one photograph into product pictures. That is a crowded, cheap corner of the market, and it was solving the easy half of the problem. The people using it kept saying the same thing: the picture was never what stopped them, the words were.

So in August 2026 it became a carousel tool. Same belief, aimed at the part that is actually hard.